Illumination

... not education is what we counsel our clients to pursue, not only in the video projects we produce, but in all their communication. Only when that occurs are we receptive to the facts that comprise the basis for rational understanding.

Filmmaker Werner Herzog describes this goal:

"I'm trying to find these rare moments where you feel completely illuminated. Facts never illuminate you. The phone directory of Manhattan doesn't illuminate you, although it has factually correct entries, millions of them. But these rare moments of illumination that you find when you read a great poem, you instantly know. You instantly feel this spark of illumination."