Lingers in the Mind…
Humans understand the world through narratives,” observes William Bernstein in “The Delusions of Crowds”: “However much we flatter ourselves about our individual rationality, a good story, no matter how analytically deficient, lingers in the mind, resonates emotionally, and persuades more than the most dispositive facts or data.”
This is the goal of the short videos we create for our non-profit clients and we urge them to consider this quirky aspect of human nature in all their communications.