Pay Attention To Stories!

“If economists [ and non-profits! ] care about life as it’s actually lived, rather than the bloodless world of rational expectations, they need to pay attention to the stories people are being told about what’s to come. 'Much of history revolves around this question: How does one convince millions of people to believe particular stories about gods, or nations,[...or non-profits! ]?' Yuval Noah Harari writes in “Sapiens: A Brief History of Humankind.”