People, Not Programs…

Here's a blurb from an email blast by a non-profit about their success in working with kids.

"Last year, nearly 3,800 students participated in our field trips and summer camps, and another 2,435 students participated in our classes, which resulted in planting 20,150 ... plants."

No one except the staff will remember or care much about these statistics, as impressive as they may be.

Alternatively, a handful of kids or their parents talking about what the program means to them would engage more eyeballs and generate far greater interest...