Poetic Vehicle

We incorporate filmmaker Ken Burns' thoughtful observations on how to tell a story into every project we work on with our nonprofit clients:

"In every film we’ve tried to look for a way to allow the audience space to leave the world that they are in…. How do I transit you from your incredibly busy and compelling life…and bring you to this moment.

You can’t force people into it by exaggerated drama, you need to say ‘ This is what happened, this is where we’re going to go, will you take my hand… can I lead you to that place?’

You have the facts in there but you deliver it in a kind of poetic vehicle that makes sense to people.