“Reach Their Heart”

Conservationist and author, Jane Goodall, speaks to sold-out venues worldwide to share her message of hope and change, and makes this observation about how she ensures her message is heard:

"When you're trying to change people's minds, you have to reach their hearts," Goodall said. "If it's really going to make a difference, they need to change from within, and I have found the best way to plant seeds of change within people is to tell stories; tell a story that can actually reach their heart."