Want them to feel…

Lulu Miller, one of the hosts of NPR, shares advice about connecting… advice we incorporate into every client project:

“For me, as a reader and a listener, if I’m not being pulled and pushed in some way, things will just go over my head…

So I’m constantly thinking: ‘How can I catch the attention of someone who doesn’t give a damn about public radio… or[ insert your mission here]… how can I lure them into a story?’

‘How can I make a listener feel?'

I want them to feel… and the only way I can console myself [from the thought that I’m manipulating people’s emotions] is that I’m trying to do it for good… I’m trying to use the standard techniques of manipulation… low-brow tricks, to pull in people to listen to things they might not normally listen to.”