A Good Investment
G. Steve Jordan G. Steve Jordan

A Good Investment

Fundraisers want to convince donors that giving to their nonprofit is a good investment. So they tend to load their communications with statistics…

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GUY WHO KNOWS…
G. Steve Jordan G. Steve Jordan

GUY WHO KNOWS…

I become furious when they label my films “documentary.” That means a lecture by a guy who knows more than you.

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Joy
G. Steve Jordan G. Steve Jordan

Joy

“…you need to change’, and so I did.”

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Stop Explaining
G. Steve Jordan G. Steve Jordan

Stop Explaining

Whenever you can, tell stories instead of explaining stuff…

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Social Proof
G. Steve Jordan G. Steve Jordan

Social Proof

One overlooked benefit of organizations sharing authentic stories of change…

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