Do You Want This…?

We attended the Association for Fundraising Professionals Planet Philanthropy conference yesterday in Orlando and presented “HEART BEATS BRAIN - Building Your Brand With Video” to AFP members seeking to share their successes with a wider audience.

One of the topics we touched upon was the notion of taking a customer-centric approach: show me how your mission positively affects me, my family and my community or, as Apple founder, the late Steve Jobs asks in this short video clip: “Do you want this…?”