Humor Works!

NAME A ROACH!

Too often nonprofits, fearful of appearing frivolous, dress their messaging up in fancy words and serious prose.

This is usually due to a misguided belief that potential supporters will otherwise consider your organization less than serious or unscientific.

This neglects to consider that before people can be educated about your mission, they must first be engaged.

While an emotional hook is typically the best way to make that connection, for example a heartfelt story of a client who overcame a challenge, using humor is another excellent way to pique interest.

In addition, humor works to soften the image of an organization that may be viewed as detached from the concerns of the average person, making it more relatable, like this quirky and memorable example.