Eat Your Broccoli…

… it’s good for you”

Many nonprofits insist that in order for an audience to understand and appreciate their mission, they must be “educated.”

Typically, the organization assembles reams of facts and statistics to present to a distracted or otherwise indifferent public and then wonders why they are the community’s “best kept secret.”

Only when we attach a compelling or humorous story to the mission does the wider world begin to pay attention.

Entertain first, then educate.