Invite them…

Our nonprofit clients often assume that videos are useful vehicles for presenting the scientific basis which form the foundation of their mission and programs.

Unfortunately, people’s perceptions, right or wrong, are rarely altered without an initial emotional connection to the story driving the mission: Why do you do it? Why should I care?

That’s why our first order of business in producing short videos is to evoke an emotional connection with the viewer, after which they are more likely to consider our point of view.

Award-winning director Christopher Nolan summed it up best:

“You can’t use films to tell people what to think. It never works. People just react against it. You have be purer about it. You can’t tell them what to think… but you can invite them to feel.”