Precious Commodity

In this Digital Age in which we are living, the commodity most precious and difficult to acquire is…. attention.

There are so many options that it’s easy for your message to get lost in the fire hose of information that is literally at our fingertips 24/7.

The most effective way to garner attention from a disinterested and distracted audience is by making an emotional connection — one that answers the question: “Why should I care?”

Marketing guru Seth Godin observes that:

“Engineers and marketers often get stressed when we talk about emotion and dreams instead of rfps, features and benefits…

The thing is, we’re not automatons, computers making Vulcan-like decisions.

And that’s okay.

It’s better than okay. It permits us to bring heart and soul and magic to our work.”