What Do They Get?

Marketer Seth Godin observes:

"Why on earth would a rational person give money to charity–particularly a charity that supports strangers? What do they get?

A story.

In fact, every time someone donates to a good cause, they're buying a story, a story that's worth more than the amount they donated...

The fundraiser, then, isn't taking, she's giving. She's giving someone the chance to buy a story that's worth far more than it costs.

Stories are the way we navigate our world, our chance to make sense of who we are and what we do."

One of the most effective ways to share your stories: video.