Don’t Be Boring…

Filmmaker Michael Moore offers some advice on connecting with an otherwise disinterested and distracted audience:

“People don’t want to be lectured. They don’t want to see our invisible wagging finger pop out of the screen. They want to be entertained.”

Can your outreach measure up?

If it’s a short, entertaining and emotionally compelling story authentically told by a real person and not scripted then you have a fighting chance.